SEO Tasks Every New Site Should Complete Before Publishing
Lena Park
Lena covers SEO, analytics, and conversion strategy for startups preparing public launches.
A practical SEO prelaunch guide covering titles, meta descriptions, canonical URLs, sitemaps, indexing, schema, and redirects.
SEO launch work is less about tricks and more about clarity. Search engines need to understand what each page is, which URL is canonical, and whether the site is worth crawling.
Write Unique Titles And Descriptions
Every important page should have a specific title and meta description. Avoid duplicating the homepage copy across product, pricing, blog, and support pages.
Submit A Clean Sitemap
Generate a sitemap that includes only public, indexable URLs. Exclude staging pages, filters, admin paths, and duplicate query-string versions.
Map Redirects Before Migration
If you are replacing an old site, create redirects from old URLs to the closest new match. A thoughtful redirect map protects traffic and reduces broken links.
Prelaunch SEO is housekeeping with long-term benefits. When metadata, indexing, and redirects are clean from day one, growth work starts on better ground.